I: The institution is Kerrang!. Kerrang! paid for My Chemical Romance, who are a large and successful band, to be on their front cover which shows they are a big magazine and can afford to pay for big bands/artist to feature in their magazine.
I: This issue of Kerrang! is focusing on the 'emo' scene; this can be seen through the use of colours, which are dark. We can also see this through the chosen images as they all look serious and emotional.
A: The target audience for this issue of Kerrang! would be fans of My Chemical Romance and/or just fans of rock/metal music.
R: The band are represented as emotional and committed; we can see this through the mise-en-scene as in all of the images they look very serious and are contributing to the music.
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