Demographic research

Demographics - a section of the population sharing common characteristics, such as age, sex, class, etc.

It is important to understand demographics because you need to know what your audience wants or needs. Demographics are used to understand a certain type of audience so that the magazine can include certain features so that the certain audience you are targeting will buy the magazine. If the magazine did not include features that the audience want they would not buy it and it would affect the consumption of the magazine. Kerrang!’s A, B and C1 profile is only at 49.8% so that means the majority is C2, D and E so they would target the skilled working class, the working class and the lower grade workers. Kerrang!’s gender ratio is 41% female and 59% male which means that Kerrang! will focus on male demographics rather than female demographics. Kerrang!’s age range is 69.5% 15-24 which means  that Kerrang! will focus on their demographics rather than 65+ demographics.

My demographics will be similar to Kerrang!’s because my magazine will have similar contents and similar music genre. My demographics will be aimed at males between the ages of 15-24 who fall into the C2-D class.