Monday, 19 November 2012

Digital mock up/reflection


I asked my friend Lydia for some feedback on my digital mock up and she said that it was very good but some of the text was too small and some of the text was squashed together which I'll fix for my first draft.

Tuesday, 6 November 2012

Demographic research


Demographics - a section of the population sharing common characteristics, such as age, sex, class, etc.

It is important to understand demographics because you need to know what your audience wants or needs. Demographics are used to understand a certain type of audience so that the magazine can include certain features so that the certain audience you are targeting will buy the magazine. If the magazine did not include features that the audience want they would not buy it and it would affect the consumption of the magazine. Kerrang!’s A, B and C1 profile is only at 49.8% so that means the majority is C2, D and E so they would target the skilled working class, the working class and the lower grade workers. Kerrang!’s gender ratio is 41% female and 59% male which means that Kerrang! will focus on male demographics rather than female demographics. Kerrang!’s age range is 69.5% 15-24 which means  that Kerrang! will focus on their demographics rather than 65+ demographics.
My demographics will be similar to Kerrang!’s because my magazine will have similar contents and similar music genre. My demographics will be aimed at males between the ages of 15-24 who fall into the C2-D class.  

Monday, 5 November 2012

Music inspirations (Videos)

Kids in Glass Houses - Matters At All (Live-Hit The Deck 2012)

Muse - Panic Station (Live-Later With Jools Holland 2012)

Lower Than Atlantis - Scared Of The Dark ft Dear Prudence (Live-The Changing Tune Sessions)

Focus group

Questions:
  1. Have you ever listened to pop-punk?  What do you think of it?
  2. When I say pop-punk what's the first thing that comes to mind?
  3. How do you get a hold of your music? Digital download/buying physical copies
  4. Where do you find out about new music? 

Sunday, 4 November 2012

Reader profile



Kerrang! is actually really young with a median age of 22. Having a younger profile is a big advantage as traditionally this age group is elusive (and expensive) to reach. As well as music releases this makes Kerrang! perfect for film and games, and also mobile technology and government messages.

Jim, 22, lives and breathes rock music: it informs his choice of friends, his hobbies, leisure time, attitudes, fashion sense and lifestyle. Above all he is fanatical about THEIR music. He engages with music 24/7, from the minute he wakes up ‘til the minute he falls asleep: when he is not listening to music or watching music TV, he is talking to his friends about music, attending  gigs or playing instruments and dreaming about rock stardom. He is plugged in, sharp, has a strong moral code and rejoices in his individuality. He is a fashion trend setter in his peer group but he is heavily influenced by musical icons and scenes. Like the bands he supports he is extremely loyal to the brands he trusts. The way he looks and the clothes he wears is integral to communicating ‘his identity’ to the world.

15 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 +
69.5 %
12.8 %
9.3 %
6.3 %
1.6 %
0.5 %


Gender ratio;

Male: 59%

Female: 41%

ABC1 profile: 49.8%

Circulation

42,203 (Jan - Jun '12)

Readership

378,000

Influence
Black XS

Kerrang! partnered with Paco Rabanne to promote Black XS with a cross media campaign to give readers the chance to enter their bands to win a recording deal with Search & Destroy Records. This generated 500 entrants, a huge spike in Kerrang.com traffic and culminated in the final 4 bands fighting it out at a live gig at the o2.

Kerrang! scores 69% for influence versus bauer Act
tracker: 15-40. which is made up of the
following statements:

·         Talks to me in my language.

·         Is the authority in its market.

·         Has stuff I talk about with my friend.

·         Makes me feel more knowledgeable.

·         Like to be seen with this magazine.

·         Believe what I read in this magazine.