I asked my friend Lydia for some feedback on my digital mock up and she said that it was very good but some of the text was too small and some of the text was squashed together which I'll fix for my first draft.
Monday, 19 November 2012
Digital mock up/reflection
I asked my friend Lydia for some feedback on my digital mock up and she said that it was very good but some of the text was too small and some of the text was squashed together which I'll fix for my first draft.
Tuesday, 6 November 2012
Demographic research
Demographics - a section of the population sharing common characteristics, such as age, sex, class, etc.
It is important to understand demographics because you need
to know what your audience wants or needs. Demographics are used to understand
a certain type of audience so that the magazine can include certain features so
that the certain audience you are targeting will buy the magazine. If the
magazine did not include features that the audience want they would not buy it
and it would affect the consumption of the magazine. Kerrang!’s A, B and C1
profile is only at 49.8% so that means the majority is C2, D and E so they
would target the skilled working class, the working class and the lower grade
workers. Kerrang!’s gender ratio is 41% female and 59% male which means that
Kerrang! will focus on male demographics rather than female demographics.
Kerrang!’s age range is 69.5% 15-24 which means that Kerrang! will focus on their demographics
rather than 65+ demographics.
My demographics will be similar to Kerrang!’s because my
magazine will have similar contents and similar music genre. My demographics
will be aimed at males between the ages of 15-24 who fall into the C2-D class.
Monday, 5 November 2012
Music inspirations (Videos)
Kids in Glass Houses - Matters At All (Live-Hit The Deck 2012)
Muse - Panic Station (Live-Later With Jools Holland 2012)
Lower Than Atlantis - Scared Of The Dark ft Dear Prudence (Live-The Changing Tune Sessions)
Focus group
Questions:
- Have you ever listened to pop-punk? What do you think of it?
- When I say pop-punk what's the first thing that comes to mind?
- How do you get a hold of your music? Digital download/buying physical copies
- Where do you find out about new music?
Sunday, 4 November 2012
Reader profile
Kerrang! is actually really
young with a median age of 22. Having a younger profile is a big advantage as
traditionally this age group is elusive (and expensive) to reach. As well as
music releases this makes Kerrang! perfect for film and games, and also mobile
technology and government messages.
Jim, 22, lives and breathes rock music: it informs his choice
of friends, his hobbies, leisure time, attitudes, fashion sense and lifestyle. Above
all he is fanatical about THEIR music. He engages with music 24/7, from the
minute he wakes up ‘til the minute he falls asleep: when he is not listening to
music or watching music TV, he is talking to his friends about music,
attending gigs or playing instruments
and dreaming about rock stardom. He is plugged in, sharp, has a strong moral
code and rejoices in his individuality. He is a fashion trend setter in his
peer group but he is heavily influenced by musical icons and scenes. Like the
bands he supports he is extremely loyal to the brands he trusts. The way he
looks and the clothes he wears is integral to communicating ‘his identity’ to
the world.
15 - 24
|
25 - 34
|
35 - 44
|
45 - 54
|
55 - 64
|
65 +
|
69.5 %
|
12.8 %
|
9.3 %
|
6.3 %
|
1.6 %
|
0.5 %
|
Gender ratio;
Male: 59%
Female: 41%
ABC1 profile: 49.8%
Circulation
42,203
(Jan - Jun '12)
Readership
378,000
Influence
Black XSKerrang! partnered with Paco Rabanne to promote Black XS with a cross media campaign to give readers the chance to enter their bands to win a recording deal with Search & Destroy Records. This generated 500 entrants, a huge spike in Kerrang.com traffic and culminated in the final 4 bands fighting it out at a live gig at the o2.
Kerrang! scores 69% for influence versus bauer Act
tracker: 15-40. which is made up
of the
following statements:
·
Talks to me in my language.
·
Is the authority in its market.
·
Has stuff I talk about with my friend.
·
Makes me feel more knowledgeable.
·
Like to be seen with this magazine.
·
Believe what I read in this magazine.
Subscribe to:
Posts (Atom)