L: Language is completed on photo
I: The institution is Kerrang!. Kerrang! paid for You Me At Six, who are a large and successful band, to be on their front cover which shows they are a big magazine and can afford to pay for big bands to feature on their covers.
I: The magazine focuses on a rock/alternative/metal genre of music.
A: The target audience of the magazine is teenagers who are interested in rock/alternative/metal music.
R: The images on the magazine represent the genre of music because the bands make the said genres of music, they are also wearing dark colours which connote to the genre it represents. The masthead looks like it has cracks in it which could connote to the genre.
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